Pharmaceutical companies sell to hospitals and clinics directly. They market their products to large retail chains that distribute the medicines to their stores across the nation. They also sell to drug wholesalers that sell to the remaining independent drugstores in Canada. What method of distribution is used by pharmaceutical companies?

Question

Quizplus · Accepted Answer

The pharmaceutical companies use multichannel marketing which involves selling their products directly to hospitals and clinics, marketing their products to large retail chains for distribution to their stores, and selling to drug wholesalers who sell to the remaining independent drugstores.

Pharmaceutical Companies Sell to Hospitals and Clinics Directly