The channel strategy is demonstrated when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tool to the business market using the DeWalt brand name. Black & Decker is using:

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Multichannel marketing is when a company uses multiple channels to reach customers. In this case, Black & Decker is using two different brand names to target different segments of the market (consumer and business), which is a classic example of multichannel marketing.

The Channel Strategy Is Demonstrated When Black & Decker Sells