GE sells certain appliances directly to home and apartment builders but uses retail stores to sell other appliances to regular homeowners. GE is using:

Question

Quizplus · Accepted Answer

GE's use of both direct selling to builders and retail stores for regular homeowners is an example of multichannel marketing, where a company uses multiple distribution channels to reach different customer segments or markets.

GE Sells Certain Appliances Directly to Home and Apartment Builders