Abbott Laboratories, a Manufacturer of Several Popular Over-The-Counter Medications, Warehouses
Abbott Laboratories, a manufacturer of several popular over-the-counter medications, warehouses and delivers all of 3M's medical and surgical products to hospitals across the nation. The agreement between Abbott Laboratories and 3M is an example of:
A) a cooperative distribution channel.
B) a strategic channel alliance.
C) a direct marketing channel.
D) multichannel marketing.
Correct Answer:
Verified
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