A Regional Manufacturer of Dairy Products Has Developed a Frozen

A regional manufacturer of dairy products has developed a frozen soy-based yogurt product. It feels the choice of distribution channel is critical to the product's success, especially since it wants to have the product distributed nationally. However, it will take some time before sales take off, and it wants to make sure the marketing program is consistent everywhere. It should use:

A) the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers.
B) a dual distribution system composed of both direct and indirect wholesalers.
C) its own sales force to sell directly to retailers.
D) manufacturers' agents to sell to truck jobbers who in turn will deal with retailers.