Procter & Gamble, given its broad product assortment ranging from disposable diapers to detergents, is able to obtain cooperation from supermarkets in displaying, promoting, and pricing its products. This channel arrangement is an example of a(n):

Question

Quizplus · Accepted Answer

Procter & Gamble's ability to obtain cooperation from supermarkets without owning the retail outlets or having formal contracts indicates an administered vertical marketing system, where the coordination and cooperation among channel members are achieved through the size and power of a dominant member.

Procter & Gamble, Given Its Broad Product Assortment Ranging from Disposable