Channels are typically designed to satisfy one or more of four consumer interests. When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue, the book club is appealing to which buyer requirement?

Question

Quizplus · Accepted Answer

Allowing members to use the Internet to notify the company whether they want to receive the next month's issue is an example of providing convenience to the buyers.

Channels Are Typically Designed to Satisfy One or More of Four