Bombardier makes corporate jets. The aircraft company relies heavily on outside suppliers for design support and to share development costs and market risks. For its newest plane, the Continental, Bombardier has about 30 prime suppliers-about ten of those have been involved since the initial design phase. Furthermore, as the owner of the defunct Lear Jet Corporation, Bombardier is the leading marketer of corporate jets. Bombardier is an example of a:

Question

Quizplus · Accepted Answer

Bombardier's role in coordinating and relying on outside suppliers for design and development support aligns with the responsibilities of a channel captain in a supply chain network.

Bombardier Makes Corporate Jets