Which aspect of marketing would best be described by the following? The manufacturer is the body of the butterfly with many different suppliers accumulated on one side of the body for the left wing and a large number of buyers collected on the other side to form the right wing.

Question

Quizplus · Accepted Answer

This description is referring to the supply chain, which involves the manufacturer gathering suppliers for materials and components, and then distributing the finished product to buyers. The imagery of a butterfly with wings made up of suppliers and buyers illustrates the interconnectedness of the various parties involved in the supply chain.

Which Aspect of Marketing Would Best Be Described by the Following