Edinberry's, a restaurant located in south Texas, offers a variety of foods and entertainment opportunities to its customers. The restaurant is famous for fine steaks, spicy chili, exceptional barbecue and outstanding customer service. In order to Maintain the restaurant's reputation for putting the needs of the customer first, the Marketing manager at Edinberry's has developed marketing activities that are directed at the waiters and waitresses. These marketing activities are an example of ________ And are designed to help the restaurant employees to develop a market-orientation.

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The marketing activities directed at the waiters and waitresses are designed for internal marketing. This is a process of marketing to the employees of an organization in order to keep them informed, motivated and satisfied, so they can serve the customers well. Internal marketing is crucial in developing a market-oriented organization, where employees are trained to always keep the customers' needs in mind.

Edinberry's, a Restaurant Located in South Texas, Offers a Variety