A patient must be in a hospital to "buy" an appendectomy, and a guest must be in a hotel to "buy" an accommodation. To make the product/service component of the marketing mix available to the consumer, the service provider must manage demand. What is this called?
A)capacity management
B)customized service
C)timing
D)allocation of resources

Question

Quizplus · Accepted Answer

Capacity management refers to the process of managing the availability of resources, including personnel and equipment, to meet the demand for a particular service. In the case of a hospital or hotel, capacity management would involve ensuring that there are enough staff and resources available to provide services to patients and guests as needed. This may involve scheduling appointments or reservations in advance, managing wait times, and adjusting staffing levels as needed to meet demand. Customized service, timing, and allocation of resources are all important components of capacity management, but the term itself specifically refers to the overall process of managing resources to meet demand.

A Patient Must Be in a Hospital to "Buy" an Appendectomy