The Director of ticketing for LA Galaxy offers discounted tickets for students and children. This is an example of:

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This is an example of off-peak pricing, where discounts are offered during times when demand is lower, in this case for students and children. Internal marketing refers to actions taken to motivate and train employees to provide a better customer experience. Customer touch point audit is an assessment of all the points of contact a customer has with a company. Gap analysis is a comparison of a company's current performance with its desired performance.

The Director of Ticketing for LA Galaxy Offers Discounted Tickets