Although the Chevy Volt is an electric car, during Chevy's advertisements they stress the importance of "Going Electric" and "Going Green", without explicitly advertising their new vehicle. The purpose of these advertisements is to stimulate ________ demand for an entire product class, rather than for a specific brand.

Question

Quizplus · Accepted Answer

The purpose of these advertisements is to stimulate primary demand, which is demand for a product category or class rather than a specific brand.

Although the Chevy Volt Is an Electric Car, During Chevy's