Technology that allows consumers to access information on the Internet from a cell phone is in the introductory stage of its product life cycle. The industry is composed of several small firms with state-of-the-art products that are neither standardized nor compatible with one another. Moreover, these small firms have limited marketing expertise and little money to spend on marketing; their common strength is
Engineering. This industry would welcome the entry of a giant in the mobile phone industry like Nokia because:

Question

Quizplus · Accepted Answer

Nokia's entry could help set standards and generate primary demand, which would benefit the industry as a whole, including the small firms with limited marketing expertise and resources. Additionally, Nokia's resources and expertise could help solve technological problems and accelerate the growth of the industry.

Technology That Allows Consumers to Access Information on the Internet