The marketing objective of a firm whose product is in the maturity stage of the product life cycle is to:

Question

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In the maturity stage of the product life cycle, the market is saturated and new customers are hard to find. Therefore, the marketing objective should be to maintain existing buyers, as it is more cost-effective than trying to attract new ones. Additionally, the firm should focus on retaining their existing distribution channels rather than seeking out new ones. Reinforcing competitors' marketing efforts or searching for new first-time users would not be beneficial to the firm's marketing objectives in this stage.

The Marketing Objective of a Firm Whose Product Is in the Maturity