DVD players were introduced to the market in the 1990s. Ninety-one percent of North American homes own at least one DVD player. To maintain market share in the DVD player market and to get customers to purchase additional players, its manufacturers have continually provided for higher-quality recording capabilities and made the machines easier to watch and with different features that allowed for quicker location of recorded programs. Because the goal of DVD player manufacturers is to maintain brand loyalty and market share, the product category is in the________ stage of its
Product life cycle. (Hint: do not consider Blu-ray players in your answer.)

Question

Quizplus · Accepted Answer

The fact that DVD players have been on the market since the 1990s and that 91% of North American homes own at least one indicates that the product category has already passed the introduction and growth stages. Additionally, the focus on maintaining market share and brand loyalty through continuous improvement indicates that the product category is in the maturity stage. Therefore, the best choice is D.

DVD Players Were Introduced to the Market in the 1990s