Hershey's chocolate bars have been marketed in North America for more than 100 years, and are still a tremendous success, with a loyal following of consumers. The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products. What stage of the product life cycle are Hershey's chocolate bars competing in?

Question

Quizplus · Accepted Answer

Hershey's chocolate bars have been on the market for over 100 years, which suggests that they are in the maturity stage of the product life cycle. Additionally, the fact that the company is introducing distinctive new products indicates that they are trying to maintain their position in the mature market.

Hershey's Chocolate Bars Have Been Marketed in North America for More