Your product has been suffering from steadily eroding sales and profits. You have tried a number of options to revitalize the product's sales and profits, but after seven changes in your strategy, you are yet to find success. Which of the following actions would be the LEAST appropriate next step?
A) Retain the product, but reduce its support costs.
B) Delete the product from the line.
C) Harvest the product.
D) Retain the product, but increase marketing support costs.
Correct Answer:
Verified
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