An alternative product life cycle that results from products that are easily imitated by competitors, consumers who readily understand their benefits, and for which the appropriate marketing strategy is to gain strong distributor outlets is characteristic of ________ products.

Question

Quizplus · Accepted Answer

The description of products that are easily imitated, have consumers who readily understand their benefits, and require strong distributor outlets all point towards products with low-learnin g curves. These are products that are not technologically advanced or difficult to use, and as such, do not require extensive education for consumers to understand their benefits. Examples of low-learnin g curve products include basic household items such as laundry detergent, soap, or toilet paper.

An Alternative Product Life Cycle That Results from Products That