Imagine Post Cereal introduces a cereal bar just like the ones Kellogg's and Quaker already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as the other brands. Post Cereal bars will also be distributed to the same stores as the Kellogg's and Quaker products. Which of the following barriers to new product adoption will most likely prevent the Post Cereal bars from being a successful product?

Question

Quizplus · Accepted Answer

The value barrier is likely to prevent adoption because consumers may not perceive any additional value in switching to Post Cereal bars if they are priced similarly and offer no distinct advantages over existing options from Kellogg's and Quaker.

Imagine Post Cereal Introduces a Cereal Bar Just Like the Ones