Twenty years ago, the Mississippi Gulf Coast was a nice place to vacation with a white sandy beach, golfing opportunities, resort hotels, and good seafood restaurants. With the addition of casinos, the Gulf Coast improved its odds of being a tourist destination for more travelers. This is an example of:

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Product modification is the process of changing a product's features, benefits, or design to meet the needs of a new or existing market. In this case, the Mississippi Gulf Coast added casinos to its existing offerings of white sandy beaches, golfing opportunities, resort hotels, and good seafood restaurants. This change was made in order to attract more tourists to the area.

Twenty Years Ago, the Mississippi Gulf Coast Was a Nice