DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _________ and should attract new buyers.

Question

Quizplus · Accepted Answer

The introduction of the cheese-stuffed crust modifies the original product, making it a product modification strategy aimed at attracting new buyers who may be enticed by the added feature. Market-product strategy refers to the combination of different marketing and product strategies to target specific markets. Market modification involves changing the target market for an existing product, and diversification refers to the expansion of a company's product line into new, unrelated markets.

DiGiorno Rising Crust Pizza Has Been Available in the Freezer