Sealy, the largest manufacturer of mattresses in North America, recently set out to redefine its place in the bedrooms of consumers. No longer was it going to be associated as a mattress company. Henceforth, the name Sealy was going to be known as the world's leading "sleep wellness provider." This is an example of:

Question

Quizplus · Accepted Answer

Repositioning involves changing a company's image in the eyes of the consumers. In this case, Sealy is shifting its focus from being solely a mattress company to a provider of overall sleep wellness.

Sealy, the Largest Manufacturer of Mattresses in North America, Recently