For Many Years, Kellogg's Frosted Flakes, a Ready-To-Eat Breakfast Cereal

For many years, Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children. Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product in competitive
Situations. Recently, in response to declining sales of the Frosted Flakes, the
Cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes, too. Kellogg's is attempting to:

A) introduce new uncontrollable elements into the marketing mix.
B) reposition its product.
C) develop alternative product selection factors.
D) complete the product life cycle of Frosted Flakes.