Figure 11-4

-In Figure 11-4, "A" represents the final, and most difficult, step-to create a consumer-brand connection evident in an intense, active loyalty relationship between consumers and the brand or a __________.

Question

Figure 11-4
 
-In Figure 11-4, "A" represents the final, and most difficult, step-to create a consumer-brand connection evident in an intense, active loyalty relationship between consumers and the brand or a __________.

Quizplus · Accepted Answer

"Consumer-brand resonance" is the term used to describe the intense, active loyalty relationship between consumers and the brand. Therefore, option A is the best choice. Option B is partially correct, as it mentions "customer loyalty bond", but it does not specifically refer to the concept of "consumer-brand resonance". Option C and D are not accurate descriptions of the final step.

Figure 11-4 -In Figure 11-4, "A" Represents the Final, and Most Difficult