Christopher Brosius, the maker of Demeter fragrances, knew that fragrance manufacturers combined several scents to create a perfume. He realized these fragrances smell wonderful on their own. He has bottled more than 150 different Individual scents such as Woodsmoke, Lobster, and Chocolate. Each fragrance is sold using the Demeter brand name. Brosius use_________ to market Demeter fragrances.

Question

Quizplus · Accepted Answer

Brosius uses family branding, as all of the individual scents are sold under the Demeter brand name.

Christopher Brosius, the Maker of Demeter Fragrances, Knew That Fragrance