Gerber had tremendous brand equity with its baby food. The use of a ________ strategy to use the Gerber name on a bibs, plastic baby bottles, and pacifiers seemed logical.

Question

Quizplus · Accepted Answer

The strategy described in the question is brand extension - using the existing brand name to extend into new product categories. Co-branding involves two separate brand names being used together on a product, family branding uses the same brand name across a family of related products, and blanket branding is not a recognized branding strategy.

Gerber Had Tremendous Brand Equity with Its Baby Food