Some multibrand companies introduce new product brands as defensive moves to counteract competition. Called , their chief purpose is to confront competitor
Brands.

Question

Quizplus · Accepted Answer

Fighting brands are introduced to specifically combat the competition and protect the market share of the multibrand company. Generic brands are unbranded products that are typically lower in price and not associated with a specific company. Multiproduct brands refer to companies that sell multiple types of products under the same brand name. Trademarked brands refer to brands that have been legally registered and trademarked by the company for exclusive use.

Some Multibrand Companies Introduce New Product Brands as Defensive Moves