Interbrand does annual studies of the brand equity carried by a company's brand. The company uses a financial formula to determine how much financial value can be attributed to a company's brand. In 2012, the correct order (first to last)based on Interband ratings for the top three were:

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In 2012, according to Interbrand's annual study, Coca-Cola was ranked as the top brand, followed by Apple and then IBM. This ranking is based on the financial value attributed to each company's brand, taking into account factors such as financial performance, the role of the brand in purchase decisions, and the brand's competitive strength.

Interbrand Does Annual Studies of the Brand Equity Carried by a Company's