Polaroid Canada has two major _________consisting of cameras and film.
A)marketing mixes
B)product mixes
C)product lines
D)product classes

Question

Quizplus · Accepted Answer

Product lines refer to a group of products that are similar in nature and intended for the same target market. In this case, Polaroid Canada's major offerings are cameras and film, which are related products and fall under distinct product lines. Marketing mixes consist of a combination of product, price, promotion, and place, which are the tools used to promote a product or service. Product mixes refer to the complete set of products offered by a company, which includes various product lines, classes, and types. Product classes refer to a group of products that share common characteristics, such as electronics or apparel. Therefore, the best choice is C - product lines.

Polaroid Canada Has Two Major _________Consisting of Cameras and Film