During a recent shopping trip to the local Zellers store, Pat noticed several things. First, she noticed that the store offered a tremendous variety of products, including Toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more. Further, Pat noticed Zellers Offered an array of different products within each product group. Each product group at Zellers is an example of a _________; all of the product groups together constitute Zeller's __________.
A)product mix; product unit
B)product line; product mix
C)product tangibility; product unit
D)product unit; product tangibility

Question

Quizplus · Accepted Answer

A product line refers to a group of related products offered by a company, while a product mix is the entire range of products offered by the company. In this scenario, each product group (toys, pet foods, clothing, etc.) is an example of a product line, and all of the product lines together make up Zellers' product mix.

During a Recent Shopping Trip to the Local Zellers Store