In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer goods?
A)specialty goods
B)convenience goods
C)shopping goods
D)unsought goods

Question

Quizplus · Accepted Answer

Shopping goods are typically products that consumers are willing to spend time and effort comparing and evaluating different brands before making a purchase decision. While consumers may have a preferred brand, they are also willing to consider and accept substitutes if they believe the substitute offers comparable quality, features and benefits at a better price. Specialty goods are products with unique characteristics or brand identities, and consumers are less likely to accept substitutes, while convenience goods are products consumers purchase frequently with little effort and thought, therefore brand loyalty is less important. Unsought goods are products that consumers do not actively seek out to purchase.

In Terms of Brand Loyalty, Consumers Prefer Specific Brands, but Will