There have been pasta sauces on the market for years. These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients. The newly developed Prego Pasta Bake Sauce does not require the use of pre-cooked pasta. Prego would most likely promote this product through:

Question

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Advertising how the sauce differs from those currently on the market would be the best choice to promote the new Prego Pasta Bake Sauce since it is a completely new product that offers a unique benefit compared to other pasta sauces on the market. This would help to create awareness and interest among potential customers. Product trials could also be effective in allowing consumers to try the sauce and see the convenience for themselves, but advertising would be the most effective method to generate initial interest. Personal salespeople and a penetration strategy may not be necessary since the product is already in demand by pasta lovers.

There Have Been Pasta Sauces on the Market for Years