Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products EXCEPT:
A)New services usually do not have a tangible product to carry a brand name.
B)Many services require the physical presence of the customer, which demands local decentralized production of the service.
C)Most service companies focus on creating incremental improvements.
D)The new-service development process is also difficult to map out for the service company and often difficult for the service customer to observe.

Question

Quizplus · Accepted Answer

This statement is not a reason why creating and delivering new services is more difficult than creating new tangible products. In fact, many product companies also focus on creating incremental improvements. A, B, and D are all valid reasons why creating and delivering new services is more difficult than creating new tangible products.

Each of the Following Statements Illustrates a Reason Why Creating