Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A hospital that adds valet parking when you visit a family member who is being treated there would be an
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The addition of valet parking is a supplementary service innovation, which refers to a new service that enhances or improves an existing service offering. In this case, the hospital is improving the overall experience for visitors by adding a convenient service. The other options (process-line extensions, service-line extensions, and major service innovations) do not fit this scenario as they typically involve more significant changes to the core service offering.

Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service