Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments, when a friend suggested combining spices with tea. This is an example of:
A)accidental invention.
B)management by walking around.
C)bootlegging time.
D)idea generation.

Question

Sara Burns is the owner of a company called Spice and was looking for a new product    to go with her company's line of food condiments, when a friend suggested combining spices with tea. This is an example of:
A)accidental invention.
B)management by walking around.
C)bootlegging time.
D)idea generation.

Quizplus · Accepted Answer

Sara Burns was engaging in idea generation by actively seeking out new product ideas for her company.

Sara Burns Is the Owner of a Company Called Spice