Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Prelude with four-wheel steering was introduced. If you hope to regain sales in this market quickly through a new-product action, the most valuable sources of ideas would be:
A)competitive products.
B)research and development breakthroughs.
C)consumer suggestions.
D)employee suggestions.

Question

Quizplus · Accepted Answer

Analyzing competitive products, like the Honda Prelude with four-wheel steering, can provide insights into what features are attracting consumers and help Mazda develop a competitive new product to regain market share.

Assume That, as Marketing Director for Mazda, You See Your