Imagine You Work for a Production Company That Has Been

Imagine you work for a production company that has been approached by one of the networks to develop a concept for a new reality show. These seem to be the years of the reality television shows-just like we had not too long ago several new shows modeled after Friends. Where are you and your co-workers most likely to look first for a concept?

A) conducting Nielsen a survey
B) by observing what's on television
C) by relying on brainstorming
D) through research and development