Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?

Question

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These factors are analyzed during the business analysis stage of the new-product process, where the company assesses the potential profitability and feasibility of launching the product. Idea generation is focused on generating new product ideas, development is focused on creating and refining the product, and market testing is focused on gathering feedback from potential customers to refine the product and marketing strategy.

Factors Such as Total Market Dollars, Market Growth Rate, Gross