In the new-product process, the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:
A)development.
B)commercialization.
C)market testing.
D)screening and evaluation.

Question

Quizplus · Accepted Answer

This stage is called market testing, where a small batch of products is introduced in the market to test their viability by letting the prospective customers purchase them under normal conditions. The feedback received during this stage helps the company improve the product, packaging, or pricing, and to decide whether to continue with the product or not.

In the New-Product Process, the Stage That Involves Exposing Actual