Walt Disney Imagineering, through its Epcot Innoventions Pavilion, is developing virtual reality application for its guests to enjoy and get feedback on products. When it comes to developing new products this would be an example of:
A)virtual reality test marketing
B)development
C)commercialization
D)simulated test marketing

Question

Quizplus · Accepted Answer

The use of virtual reality technology to test products with guests is an example of virtual reality test marketing, which allows companies to collect feedback and make improvements before a product is officially launched.

Walt Disney Imagineering, Through Its Epcot Innoventions Pavilion, Is Developing