An employee, Lindsey, works at Sanofi-Pasteur, a pharmaceutical company, in the marketing department. Her first task of marketing a potential new product is to:

Question

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The first step in marketing a potential new product is to discover the needs of consumers. Understanding the needs and preferences of potential customers is integral in developing a product that will be successful in the market. Once these needs are identified, marketing strategies and messaging can be developed to effectively reach and connect with the target audience.

An Employee, Lindsey, Works at Sanofi-Pasteur, a Pharmaceutical Company, in the Marketing