An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:
A)have a market orientation.
B)have a non-profit orientation.
C)have a focus on macromarketing.
D)stress the societal marketing concept.

Question

Quizplus · Accepted Answer

An organization that focuses on collecting information about customers' needs and competitors' capabilities and using that information to create customer values is said to have a market orientation. This approach places a strong emphasis on understanding and responding to customer preferences and market trends, which is essential for long-term success in today's competitive business environment.

An Organization That Focuses Its Efforts on Continuously Collecting Information