Consumer-generated online marketing efforts to promote brands and companies for which they are fans are known as_________ _.
A)customer relationship management
B)interactive marketing
C)e-marketing
D)social media marketing

Question

Quizplus · Accepted Answer

Consumer-generated online marketing efforts are known as social media marketing. This involves fans promoting brands and companies on social media platforms like Facebook, Twitter, and Instagram. It relies on word-of-mouth marketing and user-generated content to reach a wider audience and build brand awareness.

Consumer-Generated Online Marketing Efforts to Promote Brands and Companies for Which