The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as
A)Customer relationship management
B)Macromarketing
C)Ethics
D)The societal marketing concept

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes that an organization should not only focus on satisfying the needs of its consumers, but also contribute to society's well-being. This concept takes into consideration the long-term impact of marketing decisions on society and the environment.

The View That an Organization Should Discover and Satisfy the Needs