Pete's Frootique (independent grocer in Halifax)has a piano player in the store, complimentary boxes of raisins, and even individual fresh-cut sunflowers. Because they want customers to have an enjoyable shopping experience, they are said to be engaged in:
A)customer relationship management.
B)market relationship management.
C)customer experience management.
D)customer loyalty management.

Question

Quizplus · Accepted Answer

Pete's Frootique's focus on creating an enjoyable shopping experience indicates that they are engaging in customer experience management, which is the process of designing and optimizing all interactions that customers have with a business. This includes aspects such as store ambiance, customer service, and product offerings, all of which Pete's Frootique seems to be prioritizing. Customer relationship management (Option A) focuses more on developing and maintaining relationships with individual customers, while market relationship management (Option B) refers to managing relationships with suppliers and other partners in the supply chain. Customer loyalty management (Option D) focuses specifically on retaining existing customers through rewards programs and other initiatives. While elements of customer experience management may play a role in all of these approaches, the best answer based on the information given is C.

Pete's Frootique (Independent Grocer in Halifax)has a Piano Player in the Store