Many retailers deliberately sell products below their normal prices (and sometimes below cost)to attract attention and induce additional store traffic. This strategy is referred to as:

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Loss-leader pricing is a pricing strategy where retailers sell products below their normal prices (and sometimes below cost) to attract attention and induce additional store traffic. The idea is that once customers are in the store, they will also purchase other items, making up for the loss on the loss-leader product.

Many Retailers Deliberately Sell Products Below Their Normal Prices (And