The cash payment or extra amount of "free goods" awarded to sellers in the channel of distribution for undertaking certain advertising or selling activities to promote the product is a:

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A promotional allowance is a payment made to a seller for promoting a product through advertising or selling activities. It is a specific type of trade promotion designed to encourage resellers to carry a product, push it through the distribution channels, or promote it to customers.

The Cash Payment or Extra Amount of "Free Goods" Awarded