Trade (functional)discounts are calculated on two criteria. What are the two criteria?
A)Where the reseller is in the channel; the marketing activities the reseller performs in the future.
B)When the reseller joins the channel; the marketing activities the reseller performs in the future.
C)When the reseller joins the channel; the marketing activities the reseller performs immediately.
D)Discounts based on paying cash; the marketing activities the reseller performs.

Question

Quizplus · Accepted Answer

Trade (functional) discounts are typically determined by where the reseller is positioned within the distribution channel and the specific marketing activities they undertake in the future. These criteria help manufacturers or suppliers incentivize and reward resellers for their role in distributing and promoting the product.

Trade (Functional)discounts Are Calculated on Two Criteria