Which company will likely benefit the greatest by offering social media discounts?
A)A new startup that provides high-end electronic repair services.
B)Prada that is using a prestige pricing strategy.
C)Apple, who just launched the new iPhone 7.
D)A new startup that is using a penetration pricing strategy.

Question

Quizplus · Accepted Answer

A new startup that is using a penetration pricing strategy would benefit the most from offering social media discounts. The goal of a penetration pricing strategy is to gain market share quickly by offering lower prices than competitors, and social media discounts could help attract and retain customers. Additionally, as a new startup, the company might not have a large marketing budget, so social media discounts could be a cost-effective way to promote their brand and offerings.

Which Company Will Likely Benefit the Greatest by Offering Social